Event planning and management is a constantly changing landscape. As new technology and trends emerge, so do the ways in which events are structured and organised. Today, event planners must stay on top of the latest trends to ensure that their events are successful, engaging, and memorable.
So, what can we expect to see in terms of event management trends in 2023? Let's take a closer look.
Event Trend #1: Virtual events
Virtual events have become increasingly popular in recent years due to the COVID-19 pandemic. Virtual events allow attendees to participate remotely without having to travel or worry about safety protocols in an indoor setting. In addition to being cost-effective, virtual events also provide a greater level of accessibility for attendees with disabilities or mobility issues. As more people become comfortable attending virtual events, expect virtual meetings and conferences to continue gaining traction over the next few years from 2023.
Event Trend #2: Augmented Reality (AR) experiences
Augmented reality (AR) experiences have been around for some time now but are still relatively new in terms of event planning. AR allows event planners to create immersive experiences that can be tailored to individual attendees based on their interests and preferences. These unique experiences involve creating a simulated environment that attendees can explore and interact with on a deeper level than ever before. From virtual reality rooms to augmented reality displays, these immersive experiences can bring your event to life like never before.
For example, attendees could be given an AR headset that allows them to explore different parts of an event space or view detailed information about exhibitors simply by looking at them through their headset's screen. By 2023, we should see more and more events integrating augmented reality into their experience design plans as it becomes more accessible and cost-effective to use this technology.
Event Trend #3: AI-driven event technology
Besides AR as a trend in 2023, Artificial intelligence (AI) is quickly becoming one of the most powerful tools in the events industry. AI can help streamline processes, improve customer service, and optimise event operations. For example, AI-powered chatbots can be used to answer attendees' questions or provide them with personalized recommendations on what sessions to attend or which restaurants/bars are nearby. Additionally, AI-driven analytics will also help event planners better understand their audience so they can tailor their offerings accordingly.
Event Trend #4: Eco-friendly events
Other than AR experiences and AI tech, eco-friendly events will become even more popular by 2023 than they already are today as people become increasingly aware of climate change and its effects. Eco-friendly events focus on reducing waste and promoting sustainability through practices such as using recyclable materials for decorating and serving locally sourced food for catered meals. Event planners should look into ways they can reduce their environmental impact while still providing a high quality experience for their attendees. This could include switching out disposable cutlery for reusable options or offering plant-based meal options instead of meat dishes for the party food.
Event Trend #5: Hybrid events
Hybrid events have been growing in popularity over the last few years and this trend will continue in 2023 as more people become comfortable with virtual events. Hybrid events allow participants to attend both virtually and in-person, allowing for greater engagement with attendees around the world. This allows you to reach new audiences while still providing an interactive, enjoyable experience for all involved. Additionally, hybrid events tend to be more cost-effective than traditional in-person events due to lower overhead costs.
Event Trend #6: Experiential Events
Lastly, experiential events is another trend to watch out for in 2023. These events focus on creating unique experiences for attendees that go beyond the traditional conference format. These types of events have become increasingly popular over the past few years because they allow attendees to engage with speakers and sponsors in meaningful ways. Experiential events often feature fun activities like scavenger hunts, team-building exercises, and interactive games that are designed to create lasting memories for attendees.
Stay Ahead In Event Management With The Carnival Fair
2023 is going to bring some exciting changes to the event management industry! From virtual reality experiences to AI-driven technologies and experiential events, there are plenty of new trends emerging that will make attending conferences more interactive and engaging than ever before. By 2023 we can expect virtual meetings and conferences to continue gaining traction; augmented reality experiences becoming more accessible; eco-friendly practices becoming even more popular; among other exciting developments in the world of event planning!
For any business or organisation looking to host an impactful event, it’s important to stay up-to-date on these upcoming event management trends so you can make sure you’re providing your attendees with the best possible experience. As long as you keep your finger on the pulse of upcoming trends in 2023, you’ll be sure not to miss out on any key developments!
With so many exciting possibilities available now and in the future, there has never been a better time to get creative when planning an upcoming event with our party planners at The Carnival Fair. Contact us today for more information!